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Digital Agency of the Year: Work Club

13 Dec 2012

for Sharp involved an ambitious scientific study of Europe s football supporters. Mobile labs ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

winter to the US and Europe.' Passions : 'I'm a Celtic supporter and studied in Glasgow ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

ONLINE No wonder, then, that price cuts are a favoured marketing tool, with the UK Europe's most ...

YouTube's Anna Bateson: why the world needs our site

14 Jun 2012 | by Sarah Shearman

. CV Head of marketing, Bloomberg (1994-99) Vice-president, marketing, MTV Europe , rising to ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

) - Group president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

, Coca-Cola UK (1999-2005) - Division marketing director, Coca-Cola North- west Europe (2005-2007 ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

08 Mar 2012 | by Sarah Shearman

Europe we have good momentum and are not affected by these stories from Silicon Valley, which is much ...

Careers: The business of one

20 Jan 2012 | by David Benady

. LINKEDIN TIPS Wade Burgess Senior director, Northern Europe, LinkedIn - Communicate your brand on ...

How to join the social club

28 Nov 2011 | by Melanie May

started measuring social media in 2005 and claims it was the first vehicle-rental company in Europe to ...

Brand manager of the week: Michelle Anderson, Marketing manager, Shopzilla Europe

25 Oct 2011

- Describe yourself in three words. Creative, passionate and a 'Zillan'. - What would you be if you weren't a brand manager? Working in a design agency. - What advice would you give someone starting their marketing career today? Ask lots of questions, work for a brand that you believe in,...

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