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Will Europeans stomach le rosbif?

fears of bovine spongiform encephalopathy (BSE) – aka ‘mad cow disease’. * July 1999 Europe allows ...

Analysis: Tapping the potential of MySpace

connection MySpace SV-P of marketing, Europe Jamie Kantrowitz says the site 'allows a real connection ...

Where on earth is the Green Party?

, environmentalists found themselves out of power in Europe for the first time in 30 years. Here in the UK, the ...

How to work your way into Top Gear

motoring. Ford Europe V-P of public affairs Stuart Dyble describes it as 'the most influential media ...

Analysis: Tread carefully in the blogosphere

how blogs affect their reputation. According to Europe technology MD Michelle McGlocklin, the ...

Analysis: Shifting market forces Coke's hand

across Europe. As the iconic company loses ground to its rivals, Hannah Marriott analyses the rationale

The Economist sets the standard

Valencia 020 7830 7087 Europe editor John Peet 020 7830 7155 US editor John Micklethwait 020 7830 7107 ...

WPP plans to put GCI back on track

The news that UK CEO and Europe chairman Adrian Wheeler is leaving GCI marks the end of an era for ...

Analysis: Product problem? It’s in your hands

worldwide recall of 70 million bottles of water after a benzene contamination. * 1997, Europe. The new ...

US tries to paint a better picture

America. This is particularly true in Europe where there are strong memories of World War II, the ...

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