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Mark Ritson on branding: Exxon vision is perilously short-term

and its eventual domination of much of Europe. It is impossible, therefore, not to include the ...

News Analysis: Oligarchs come in from the cold

. Edelman Europe president and CEO David Brain - who works with three Russian clients and regularly visits ...

Flux can help revive Viacom's fortunes if the boss allows it

in Europe at least, Viacom's brands, MTV included, have already started the fight-back. Arguably ...

Iraq: the hardest battlefield of all

91 countries across Africa, the Americas, Asia, Europe, and the Middle East. Brief: Strategic ...

Take a chance on me

Emerging poker brands in Europe must take a hard look at their broadcast sponsorship plans, writes...the proliferation of poker brands in sports across Europe. In 2005, gambling brand owners appeared ...

Andrew Walmsley on digital: IPTV will play to a different audience

offering TV services by the end of the year. IPTV is expected to have 9.5m subscribers in Europe by 2010 ...

News Analysis: Insurers close the loop

to insurers,' says Chris Jones, a senior consultant at Payment Systems Europe (PSE) Consulting. 'They ...

Africa: a comms sector on the rise

responsibility for Europe, the Middle East and Africa - yet remarkably few of them ever give the ‘Africa' part of ...

News Analysis: WS plans for life without Yelland

defecting to Brunswick coincided with Europe vice-chairman Sally Ward's decision to take a career break ...

News Analysis: Sat-nav brands strive to stand out

increasingly popular method of navigation. And the UK is one of Europe's largest and fastest-growing markets ...

 

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