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Reaching the online industry's tipping point

new IAB advertising package of six key formats across Europe with thousands of websites changing their ...

McDonald’s $1.2bn business is OMD’s chance to go large

Europe, under its European chief executive, Colin Gottlieb, and his team, for more than a year now and is ...

Analysis: Edelman looks to Brain for stability

future holds for Europe's largest independent agency...and business develop-ment programme that will further unlock the brand's potential in Europe. What ...

Latest Initiative win makes life hard for embattled MPG

's France Telecom UK win came as a surprise because MPG was thought to be going head to head with OMD Europe ...

Analysis: Murphy keeps his goal in sight after takeover

direction, Murphy says: 'I'm confident we (hatch) can rekindle our ambitions in Europe.' For the time ...

Analysis: Local approach paid off for Liverpool

Culture described the win as 'the rocket fuel to propel us to be one of Europe's premier cities ...

Analysis: Euro poll decision sees PR efforts stepped up

apace. The highest-profile organisation lobbying in favour of joining is Britain in Europe; the main ...

Analysis: A cost-cutting battle for the skies

In-house staff PR - three, marketing - approx. 25 (UK and Europe) Head of corporate affairs Toby Nicol ...

France Telecom is testing its pitching shops to the limits

by Walker Media. MPG is facing Mediaedge:cia, ZenithOptimedia, Initiative Media, Carat and OMD Europe ...

MindShare comes to life with Group M and new business

, especially in Europe, where it is dwarfed in the billings rankings by Carat and Omnicom's recently created ...

 

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