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The Big Tablet Debate: A bright new media platform arrives

12 Oct 2011 | by Philip Smith

TV on the device. Hallie Johnston, vice-president, corporate communications, Europe, McCann ...

The Big Tablet Debate: The panel

10 Oct 2011 | by Staff

vice-president of marketing for Motorola Mobility in Europe, Middle East, Africa and Asia, where he oversaw ...

Real Time Bidding: What does it mean for Premium Publishers?

13 Apr 2011 | by Jonathan Wolf, chief business development officer

progression. So much so that Criteo was the first company to go live with Google RTB in Europe last year, and ...

Retargeting - it's time to get personal with your customers

28 Feb 2011 | by Michael Steckler, Northern Europe MD

Attention spans are shrinking. As millions of websites soon become billions, it becomes more and more difficult to hold the interests of online shoppers. Increasing competition has resulted in consumers visiting multiple sites before purchasing, not because the initial product was inferior, but because...

 

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