to remove filtersMark Ritson on branding: Safe bets can be huge brand extension gamble
28 Jul 2004
to the brand as well as garner a big slice of Europe's compact car market. It's a classic strategic ...
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Campaign Casebook: Lynx Pulse
28 Jul 2004
that while it went down well in 'Anglo' markets such as Northern Europe and Australasia, in Italy ...
Power 100
28 Jul 2004
turning around the ailing supermarket, becoming president and chief executive of Wal-Mart Europe in 1999 ...
Nestle loses court battle to patent the shape of Polo
27 Jul 2004 | by Sam Matthews,
Europe, to get the shape trademarked without the word "Polo" or any specification on size or colour. A ...
OMD Europe takes £20m pan-European brief for Reebok
27 Jul 2004 | by Jules Grant,
LONDON - Reebok has awarded its £20m pan-European media account to OMD Europe without a pitch, as
Turner promotes Kilgarriff in management shake-up
27 Jul 2004 | by Sam Matthews,
, Italy and Spain; and Dee Forbes for Nordic/Central, Eastern Europe and EMEA. McCann's role will ...
Dunnhumby appoints O'Sullivan as business manager
27 Jul 2004 | by Joe Lepper,
Digital and Avis Europe, said: "Crucible enables organisations to generate increased return on their ...
OMD runs off with Reebok brief
27 Jul 2004 | by MediaWeek
OMD Europe has snatched the pan-European Reebok account, worth well in excess of £20m, from...Europe, said the agency would hold the account from September 1 and staff were “ecstatic”, especially ...
New look Marie Claire slashes costand size
27 Jul 2004 | by MediaWeek
price reflects the fact that prices have been reduced in the fashion market all over Europe, resulting ...
Unified advertising regulation is a chance to slash the red tape
26 Jul 2004 | by MediaWeek
level but from Europe, too. The recent Westminster Media Forum that examined the Europewide TV Without ...
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