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OMD runs off with Reebok brief

27 Jul 2004 | by MediaWeek

OMD Europe has snatched the pan-European Reebok account, worth well in excess of £20m, from...Europe, said the agency would hold the account from September 1 and staff were “ecstatic”, especially ...

New look Marie Claire slashes costand size

27 Jul 2004 | by MediaWeek

price reflects the fact that prices have been reduced in the fashion market all over Europe, resulting ...

Unified advertising regulation is a chance to slash the red tape

26 Jul 2004 | by MediaWeek

level but from Europe, too. The recent Westminster Media Forum that examined the Europewide TV Without ...

Green light keeps Maiden on track

26 Jul 2004 | by MediaWeek

themselves.” Unlike in mainland Europe, where the three major players have established a virtual ...

All roads lead to eastern Europe for leading western broadcasters

20 Jul 2004 | by MediaWeek

. But in central and eastern Europe, the contrast could not be greater. Central European Media ...

Movers & shakers

20 Jul 2004 | by MediaWeek

. Jeanes will be responsible for Time and Fortune’s research activities in Europe. He will report to James ...

Irish obstacle for Universal McCann

20 Jul 2004 | by MediaWeek

to be worth £5m for the UK and a further £5m across Europe and North America, has now entered the ...

Maiden lands £477m Network Rail account

20 Jul 2004 | by MediaWeek

being hailed by the firm as the largest single outdoor contract in Europe. The company scooped a £450m ...

Procurement debate has moved on

20 Jul 2004 | by MediaWeek

director for Europe, the Middle East and Africa. This role is all about working with client procurement ...

CNN signs big ad-funded TV deal

20 Jul 2004 | by MediaWeek

Spark, which will be recorded monthly and beamed into 104 million households across Europe, the ...

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