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NEWS: Danone axes MD post

19 Dec 1996

Foods marketing director, Andrew Marsden. The group, which ranks third in Europe behind ...

NEWS: Scholl Euro role goes to DMB&B

19 Dec 1996

Byrd, DMB s development director Europe, said the pan-European campaign will be provocative and ...

NEWS: Segaworld fights queues

19 Dec 1996 | by JANE BAINBRIDGE

Seita joined as managing director of Sega Amusement Europe last week (Marketing, December 12 ...

ANALYSIS: Why HP Foods is being shaken up

19 Dec 1996

marketing manager. So what s going on? It may be the third biggest food company in Europe, the ...

ADVERTISING & PROMOTION: Agency of the week: BDDH

19 Dec 1996

like-minded partners throughout Europe. Although Long discounts constant rumours that BDDH is about to sell ...

MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

19 Dec 1996 | by TOM RODWELL

. Oddly, the increasing harmonisation in Europe seems to be causing a hardening of local issues, not ...

MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

job to go to. November David Wheldon left his job as marketing director of Coca-Cola Europe to ...

NEWS: SMI Group lands first Euro job for Intel rival

13 Dec 1996 | by GORDON MACMILLAN

to handle a project for its first major push into Europe....Group to handle a project for its first major push into Europe. AMD is understood to have seen ...

NEWS: BBH scoops double win from Time and Adams store chain

13 Dec 1996 | by CAROLINE MARSHALL

for Time magazine in Europe....in Europe in 1991 with a print campaign created by GGK. Its circulation in Europe is more than ...

NEWS: Poppe Tyson starts Euro expansion by raiding rival shops

13 Dec 1996

former Poppe Tyson managing director, Guy Cranswick. Poppe Tyson wants to reproduce in Europe ...

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