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2001 Global Ranking: Europe

10 Aug 2005

The stature of PR as a communications tool is rising across Europe. Adam Hill reports.

2000 Global Ranking: Central Europe

10 Aug 2005

PR agencies find a burgeoning environment for business in Central and Eastern Europe. Robert Gray

2000 Global Ranking: Western Europe

10 Aug 2005

Dot.com mania and a surge in client confidence have been a boon for PR, and EU agencies are feeling the benefits. Robert Gray reports.

West Europe Quarterly Review, Q3 2004

16 Nov 2004

Western Europe's soft drinks market saw a slowdown in 2004, according to leading beverage industry...In stark contrast to summer 2003 when West Europe generally sweltered under a tropical sun ...

Youth Perspective 7: Case Study; MTV Networks Europe

26 Sep 2002 | by Dave Sibley

& General Manager European Marketing Partnerships, MTV Networks Europe....credibility whilst still taking into account the different fads, trends and fashions that occur across Europe ...

Agenda of a shareholder activist

25 Mar 2004 | by The McKinsey Quarterly

Fund managers should be good owners, not just traders, believes the head of Europe's leading...In the wake of recent corporate scandals, large shareholders in the United States and Europe are ...

When was the last time you bought something without checking online first?

21 Apr 2011 | by Ralph Risk

, writes Ralph Risk, marketing director, Lightspeed Research Europe....Research Europe ...

How long can the UK dominate the European digital landscape?

11 Oct 2010 | by Catherine Borrel

IAB Europe research shows the UK and Germany standing out as the market leaders across the...UK digital advertising market leads the way in Europe In 2009, the top three European ...

The Ryder Cup goes global

22 Oct 2012 | by Charlie Dundas

Away from the partisan supporters in Europe and the US, the Ryder Cup is attracting attention...to be more likely to support Europe than the US. The US, however, had more support in India ...

Building Brand Value through the Internet

01 Jun 2002 | by British Brands Group

Two years ago, the Internet was the most hyped-up thing occurring in Europe and elsewhere. Nowadays.... The Internet allows companies to reach into the remotest parts of Europe and other parts of the ...

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