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Close-Up: Is creativity really key to success?

planning." CLIENT - Matt McDowell, marketing director for Northern Europe, Toshiba "I'm not sceptical ...

Media Forum: Should market fear Sky bid?

instance, Mindshare and Unilever. The ability to buy across Europe on a single set of channels would be ...

Media Headliner: Why Booth aims to stay ahead of the 'lemmings'

, which is now being rolled out as Arena's digital brand across Europe. Which throws up the issue of ...

Close-Up: Powell sketches design for future-facing D&AD

partner of Seymourpowell and one of Europe's best-known designers, and Tim O'Kennedy, the D&AD chief ...

WPP at 25

Ford of Europe account, pulling together all WPP staff who work on the business, whether they're from ...

 

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