INTERACTIVE: Case study/Pointcast; PointCast studies the UK ad market after CNN link boosts its Web profile
09 Aug 1996 | by ALASDAIR REID
advertisers - in Europe. PointCast has three unique selling propositions. First, it is not only a ...
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Europe. Nick Waters, the Network s group media director on the Ford account, said: The ...
advertisers - in Europe. PointCast has three unique selling propositions. First, it is not only a ...
, Channel 4 Brief: Build an intuitive structure that could house the largest content site in Europe ...