09 Dec 2003
| by Staff,
LONDON – Dutch publishing giant VNU is to sell its database marketing firm Claritas Europe to...intention to explore strategic options, including the possible sale, for its Claritas Europe business.
The ...
03 Nov 2003
| by Claire Billings,
LONDON - Interpublic-owned direct marketing network Draft is extending its integrated offering to Greece, where it is to launch an agency to work closely with sister above-the-line agency Lowe Athens.
24 Oct 2003
| by Ben Bold,
LONDON - MTV Networks Europe has appointed integrated agency Draft London to work on its...Europe has awarded its broadcast and online work to a single agency.
Draft has created a series of 20 ...
23 Oct 2003
| by Jennifer Whitehead,
LONDON - The MTV Europe Music Awards are being backed by a viral campaign starring an escaped...week on 12 MTV sites across Europe. The game will be promoted through MTV's email database.
The game ...
17 Oct 2003
| by Glen Mutel
, and it will soon be rolled out across Europe.
As visually satisfying as these pieces are, it would ...
16 Oct 2003
Sega Europe has hired Mercier Grey to handle its direct and integrated marketing activity. The
02 Oct 2003
| by Jennifer Whitehead,
LONDON - Yahoo! Europe has filled the new role of head of direct and online marketing internally...for Del Monte Foods and SegaSoft Networks.
At the same time, Yahoo! Europe announced that Patrik ...
10 Sep 2003
| by Claire Billings,
launch its products in the UK and Europe, using a business-to-business mailing to more than 1m companies.
08 Aug 2003
In the last few years the UK and Europe have become increasingly close in terms of politics and ...
24 Jun 2003
| by Claire Billings,
LONDON - Details of top financial directors across Europe are to be made available to marketers...CFO Europe magazine is published 10 times a year and targets chief financial officers with news ...