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MARKETING TECHNOLOGY: Keyboard wizardry - Compaq is taking its media to interactive extremes to tap the flagging PC market. Cathy Bond reports

04 Sep 1997 | by CATHY BOND

electronics retailers throughout Europe. However, tapping a keyboard on a demonstration PC in-store is ...

CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players

26 Sep 1997 | by ANDY FRY

across Europe and is itself an example of brand extension. The logical starting point is to look at ...

 

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