Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
strong performance from England and the tidal wave of interest in the tournament this will engender along ...
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Think BR: How the Olympic sponsors are lining up
11 Jul 2012 | by Paul Porter
The somewhat soggy Jubilee bunting has been taken down, England are out of Euro 2012, and we re ...
CREATIVE STRATEGY: National Trust rediscovers the joys of childhood
09 May 2012 | by Simon S Kershaw
ruin in north-west England and beyond....said, the Church of England is the Tory party at prayer, then the National Trust was ever the ...
Charities should share tax burden
25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year
4.6bn. The first three spots go to The British Council ( 693m), The Arts Council of England ( 604m ...
Mind the Innovation Gap
22 Feb 2012 | by Nicola Clark
. Compare this growth with figures from the Bank of England, which last week revealed that net lending by ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.
Can marketing restore English rugby's battered reputation? The Marketing Society Forum
25 Jan 2012
what will be remembered. England, having failed at the first knockout stage, are instead remembered for ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
150,000 new players to our national game a target that will be tracked via Sport England s Active People ...
Think BR: Sports advertising - you can't just play at it
24 Jan 2012 | by Matt Morley-Brown
the feeling . So, when we were given the chance to work on O2 s sponsorship of England rugby ...
Think BR: Leadership in times of change
20 Jan 2012 | by Mark Lund
the fate of England. In the corporate world, shared purpose is unlikely to be as big or as simple ...
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