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Nike campaign asks fans to put country before football club

"Country First Club Second", to coincide with the unveiling of the new Nike-supplied England team shirts....The new Nike England kit will be unveiled next Wednesday (May 29) as England play Republic ...

Vauxhall and FA power ahead with new four-year England deal

England football team lead sponsor, with the car marque claiming its sponsorship has delivered...in June 2011 and ends in July this year. The deal covers all 24 of England football squads and ...

Waitrose replaces Brit as England cricket team sponsor

Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking.... The deal between the England Cricket Board (ECB) and Waitrose is thought to be worth around 20m ...

BT promises to end Sky's 'rough deal' with 'free' BT Sport

campaign, by AMV BBDO, featuring sports stars such as Tottenham Hotspur footballer Gareth Bale and England ...

Trading Places: this week's people moves

proposed high-speed rail link from London to the north of England, HS2 , has hired Andy Taylor as head ...

FMCG brands are sponsorship 'opportunists', claims cricket chief

up to longer-term deals and are "not opportunists", claims England Cricket Board (ECB) commercial...FriendsLife have confirmed they will not be renewing their respective sponsorship deals as England team ...

Under the spotlight: Sheila Mitchell, marketing director, Public Health England

Public Health England, the newly-created executive body of the Department of Health (DH), has...moved into Public Health England; we ve moved over with what we had last year. This is an interim ...

Former Birds Eye boss Martin Glenn joins United Biscuits

former England football star Gary Lineker to promote Walkers crisps. During Glenn's time at PepsiCo ...

Why are brands cooling on lower-league football sponsorship opportunities?

opportunity for the right brand to garner regional affinity with die hard football supporters across England ...

VisitEngland replaces celebrities with Wallace and Gromit campaign

of England. The Government-funded campaign, called 'Great Adventure', aims to inspire Britons to ...

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