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Emirates targets rival airlines with Facebook strategy

Emirates is turning to Facebook to build an 'emotional' connection with its customers, as it looks...the process of establishing its social-media footprint . Emirates intends to target the ...

Emirates to review FIFA sponsorship over Blatter race row

Emirates is reviewing its sponsorship of FIFA while other leading sponsors have failed to publicly...to stand down. Emirates, which also sponsors Arsenal Football Club, is now considering not ...

Newcastle FC renames stadium

its Highbury home stadium to its Sponsor's name, Emirates stadium. Follow John Reynolds on ...

Mayor Johnson to announce Emirates as cable car sponsor

Emirates, the Dubai-based airline, is to be the headline sponsor of the cable car that will run...the announcement today (Friday). Part of the deal wil see Emirates branding on future versions of ...

Fernandes to use Air Asia as fallback shirt sponsor

Dhabi-based national airline of the United Arab Emirates, as its main shirt sponsor. Etihad Airways is ...

The IPA app shows planners that we are what we share

countries, including places as diverse as the United Arab Emirates and Slovenia. To put that figure into ...

Adwatch (July 13): Top 20 recall - Emirates warms the inner plane-spotter

Skip to full table I'm informed that this is the first time that Emirates has made it into ...

Helen Edwards on Branding: Friendly fire

Emirates risks disturbing consumers with a strapline that hints at behind-the-scenes problems....after all. Emirates is in danger of allowing that to happen right now. Just one tiny sign is there ...

The best of Cannes Lions

as Malaysia, Peru and the United Arab Emirates. My one major gripe about this work is that none of ...

Visa and Emirates join sponsor disquiet over Fifa sleaze claims

Visa and Emirates have become the latest World Cup sponsors to express disappointment over the...raised." Emirates said: "Emirates, like all football fans around the world, is disappointed with the ...

 

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