Helen Edwards: Real value can come at a higher price
29 Feb 2012 | by Helen Edwards, PPA, Business columnist of the year
value brand like Apple, Audi, Innocent, Emirates and Waitrose. Helen Edwards has a PhD in ...
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Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:
02 May 2012
play football at Arsenal's Emirates Stadium. We had a fantastic response to tweets from Robin van ...
Helen Edwards on Branding: Friendly fire
06 Jul 2011 | by Helen Edwards
Emirates risks disturbing consumers with a strapline that hints at behind-the-scenes problems....after all. Emirates is in danger of allowing that to happen right now. Just one tiny sign is there ...
Think BR: Ignoring ethnic marketing just isn't cricket
05 Apr 2011 | by Murly Tiwari
seen increased spending among major blue chip brands such as Barclays, Mercedes, Emirates, 02 and ...
Helen Edwards on Branding: creating fame through advertising
09 Mar 2011 | by Helen Edwards
, singing, dancing, wing-walking, 90-second TV commercial. Emirates has Walcott, Fabregas and Van Persie ...
Think BR: Bring the Ashes action back home
17 Nov 2010 | by Charlie Dundas
including DHL, Mastercard and Emirates which will benefit from perimeter advertising at matches. This ...
Helen Edwards on Branding: The 'Espresso' pitch
04 Aug 2010 | by Helen Edwards
: synthesis, brevity, imagination. No more year-long pitches like the one just concluded for Emirates. No ...
Helen Edwards on Branding: Always question the 'facts'
02 Jun 2010 | by Helen Edwards
. We prefer to back our own judgement.' - Tim Clark, president, Emirates - 'The way to do research ...
Mark Ritson on Branding: Renaming Newcastle United's St James' Park stadium destroys brand equity
17 Nov 2009 | by Mark Ritson
have stadium naming-rights partners: Arsenal (Emirates), Bolton Wanderers (Reebok) and Wigan (JJB ...
Marketer's diary
19 Sep 2007
International Sports Media Summit, Emirates Stadium, London N5. The world's sports federations and agencies ...
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