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The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

of insights at market research consultancy Edelman Berland, and a former US pollster, says now 'it is ...

Andrew Walmsley on digital: Clumsy attempt at being compelling

25 Oct 2006

agency behind it, Edelman, apologised publicly amid derision online. Most corporate blogs do not ...

News Analysis: Judgement day for Big Pharma

07 Jan 2005

.' Meanwhile, Edelman joint chief executive Nigel Breakwell, one of the PROs in the audience at the 16 December ...

News Analysis: Buying into the essence of Edelman

14 May 2004

Edelman is pinning its collective hopes of a UK revival on last week's long-sought acquisition of...The takeover also fills a gap in the Edelman UK offering, as family scion and global chief ...

News Analysis: Business faces UK trust challenge

23 Jan 2004 | by Mark Johnson

The Edelman 2004 trust study shows public trust for large corporations to be lower in the UK than...Edelman Annual Trust Barometer was conducted among 1,200 opinion leaders in the US, the UK, Germany ...

Analysis: Think before you move into Burma

17 Oct 2003 | by Mark Johnson

.' Jackson concedes JJB Sports is not alone in having been unaware of the potential of this problem. Edelman ...

Analysis: Edelman looks to Brain for stability

03 Oct 2003 | by Ian Hall

Edelman has seen a raft of top-level changes, including the poaching of David Brain from rival firm...the helm of Edelman's European empire. In three months' time, former Weber Shandwick joint chief ...

 

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