Digital Essays: Edelman - Beyond buzz: adapt or die
07 Dec 2007 | by Michael Wiley, head of digital strategy at Edelman
posed by new media. When I joined Edelman last year after nine years at General Motors, I failed to ...
15 years' experience. - He is currently senior vice-president at PR firm Edelman, having moved to ...
posed by new media. When I joined Edelman last year after nine years at General Motors, I failed to ...
wrong online. These included the use of fake bloggers, such as the blogs created by Edelman for Wal-Mart ...
Edelman....Edelman said: "The competition was very close, but we felt McCann Erickson offered the right ...
other undisclosed agencies. The pitch was conducted through the AAR and run by Charlie Edelman, head ...