British Gas to launch 'fix and fall' campaign following price hike
12 Oct 2012 | by Matthew Chapman
will break on the same day E.ON launches its own campaign, which will see it drop its animated style ...
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Does the use of animation in ads make brands less distinguishable? The Marketing Society Forum
16 Oct 2012
E.ON has axed animation to remove itself from perceived similarity to competitors' ads....differentiation - and either way, the various changes in approach at E.ON clearly run beyond executional style ...
E.ON to scrap innovation unit
12 Oct 2012 | by Ben Bold
E.ON is scrapping its 14-strong innovation unit after three years to focus on its existing...E.ON s innovation unit, called Ignite, was set up in 2009 and headed up by Phil Gilbert. Ignite ...
E.ON alters ad strategy in move to loyalty focus
09 Oct 2012 | by Matthew Chapman
E.ON is dropping its animated style of ads, introduced in 2009, in a push to differentiate itself...changes. Daren Carter, the head of marketing communications who joined E.ON last year following the ...
The brand name's Bond
04 Oct 2012
with the success of the Eon movie franchise, still going strong since 1962 while the emulators have ...
Why consumers can bank on brand equity
27 Sep 2012 | by Tracey Follows
eon pounds' to spend in its outlets. The evolution of bonds Social bond schemes can also ...
PR struggles for voice on executive committee of FTSE 100 firms
27 Sep 2012 | by John Owens
public affairs, E.On UK What matters is not necessarily whether you have a seat at the table, but ...
EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals
20 Sep 2012 | by Matthew Chapman
% SSE -0.7% E.ON 0.4% Npower ...
Lord Bell to host live Question Time style TV panel
13 Sep 2012
Greenpeace, McDonald's, E.On and Electric Airwaves in a Question Time-style TV show.
Back to work with a bump: five marketing take-outs from summer 2012
05 Sep 2012 | by Noelle McElhatton
Warfield , Mike Hoban of Confused.com, Burberry s Musa Tariq , E.ON s Jeremy Davies and James Watson of ...
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