MEDIA: Wella to follow Friends to Sky
18 Dec 1997 | by ANNE-MARIE CRAWFORD
has struck a pounds 500,000 deal through Drum PHD to promote its shampoo and conditioner brand ...
up-to-date positioning, asked the sponsorship consultancy, Drum PHD, to find a deal which would fit in ...
has struck a pounds 500,000 deal through Drum PHD to promote its shampoo and conditioner brand ...
, negotiated by Drum PHD, will see Wella sponsoring MTV Hot, a daily show looking at music, news and gossip ...
change anything. She is banging the Saturday Times Magazine s drum, keen to tell me about its rebirth ...
executive chairman of Drum PHD, worked with Smith at the old ITV sales house, MAS. She says: Linda is a ...
- Drum PHD, the sponsorship specialist, and Rocket, the media dependant. The opening credits ...
, to the way they are presented, to the drum cap (cleverly picked up in the ads) all these ...
and direct. Ralph Van Dijk, a partner at the production house, Ear Drum, adds: While most ...
sports promoter Mark McCormack to drum up sponsorship for the Millennium Dome. If McCormack and his ...
two to drum up an audience - so the time to review programme budgets is now before a review is ...