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CAMPAIGN MEDIA AWARDS 1998: The Times Newspapers Award - Best Sponsorship - Nicotinell

27 Nov 1998

: Drum PHD Executive Chairman: Tess Alps Account Director/Media Planner: Laura James (New ...

PUBLIC RELATIONS: PR in the driving seat - PR is often at the forefront of a consumer product launch. This requires careful integration with other elements of the mix to deliver the results Robert Gray reports.

26 Nov 1998 | by ROBERT GRAY

incalculably important role to play in new product planning. The PRCA is not banging the drum for PR ...

Channel 5 chief takes Gold at Campaign's inaugural Media Awards

24 Nov 1998

category: Drum PHD s Things to Come series for Equitable Life and Broadcast Innovation s Pepsi Chart on 5 ...

Channel 5 chief takes Gold at Campaign's inaugural Media Awards

24 Nov 1998

category: Drum PHD s Things to Come series for Equitable Life and Broadcast Innovation s Pepsi Chart on 5 ...

MEDIA: ITV2 prepares digital debut - For a brand not traditionally noted for innovation, the launch of ITV’s second-string channel, ITV2, has caused something of a stir in the market, writes Anne-Marie Crawford

12 Nov 1998 | by ANNE-MARIE CRAWFORD

drum up support. ITV2 will be both a digital terrestrial service, available free to air on a ...

MEDIA CHOICE

23 Oct 1998 | by OLIVER WALSH

problems with response handling are anything to go by. Media planning and buying: Drum PHD and New PHD ...

SPOTLIGHT ON: ADVERTISING ON THE BBC: BBC concedes to advertisers with digital sponsorship plan - Even with small audiences at first, this is an enticing offer. Alasdair Reid reports

23 Oct 1998 | by ALASDAIR REID

, and the BBC has superb programmes and brands. Tess Alps, the executive chairman of Drum PHD ...

HHCL unveils pounds 8m Egg launch for Prudential

09 Oct 1998 | by HARRIET GREEN

alongside HHCL for the business. The vox-pops were created by Drum PHD. Campaign revealed that the ...

CAREERS: Comment - Finding the right chemistry is the key for success

10 Sep 1998 | by VIRGINIA DEYONG, managing director of T

is spent on finding out what makes that person tick and whether they march to the same drum ...

TV TIE-UPS IN THE DIGITAL AGE - With digital TV on course to create a flood of channels, Meg Carter looks at how ad agencies could use this opportunity to fund the production of entire TV shows as a branding exercise

04 Sep 1998 | by MEG CARTER

someone else to do and costs less so they ll lose budget, Tess Alps, Drum PHD s executive chairman ...

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