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NEWS: Walkers unveils lower fat crisp

28 Nov 1996

manufacturer believes its new product venture will do the same for the low-fat sector as Doritos has achieved ...

ANALYSIS: How Walkers made a packet

21 Nov 1996

preparing for the launch of corn-chip brand Doritos. By the time Doritos was launched in 1994 to ...

THIS WEEK: Doritos’ sponsorship of the ITV Movie Premieres ...

14 Nov 1996

Doritos sponsorship of the ITV Movie Premieres attracted 96 complaints to the ITC over bad taste

THIS WEEK: Walkers chief rewarded with overseas post

14 Nov 1996 | by CLAIRE MURPHY AND SHARON MARSHALL

promoted to vice- president, marketing, in 1994 after launching Doritos. He has since been responsible ...

MEDIA: for the record

30 Aug 1996

national and regional press and TV. Virgin Radio has signed up Walkers Doritos Dipping Chips as the ...

MEDIA: BRIEFS

29 Aug 1996

Virgin Radio has signed up Walkers Doritos Dipping Chips as the first direct-response advertiser on its ...

NEWS: BMP enlists stars for movies deal

16 Aug 1996 | by CLAIRE BEALE

Lee and John Wayne for its first work for Walkers Doritos sponsorship of the ITV Movie Premiere..., Bruce Lee and John Wayne for its first work for Walkers Doritos sponsorship of the ITV Movie Premiere ...

THIS WEEK: Castlemaine breaks TV record

08 Aug 1996 | by SHARON MARSHALL

series with Doritos, which also kicks off with Demolition Man, but ITV insisted there would be no ...

THIS WEEK: Walkers agrees pounds 4m ITV link-up

11 Jul 1996 | by ANNA GRIFFITHS

Walkers has signed up as the pounds 4m sponsor of ITV s Movie Premieres in a bid to link Doritos...Walkers has signed up as the pounds 4m sponsor of ITV s Movie Premieres in a bid to link Doritos ...

ANALYSIS: The good (and bad) die young

11 Jul 1996 | by PATRICK BARRETT

adjusted to the market. But Walkers succeeded with Doritos, which has also been imported from the US ...

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