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International Issues: How FCB’s worldwide Tampax ads reflect cultural diversity - Alison

09 May 1997 | by KAREN YATES

It s ironic that Procter and Gamble s announcement last month of a planned dollars 2 billion acquisition of Tambrands should have coincided with a first in advertising terms for the sanitary protection group. For the first time, it rolled out a dollars 60 million global Tampax campaign that took a frank...

BGB flags up diversity of cruising for the PSA

14 Mar 1997 | by KAREN DEMPSEY

Travel PR specialist BGB and Associates has been appointed by the Passenger Shipping Association to launch a generic cruising campaign.

INTERNATIONAL: THE WORLD’S TOP CLIENTS: Pepsi achieves strength through diversity - A

17 Jan 1997 | by JIM DAVIES

There was a Pepsi commercial shown extensively in the UK during the 80s which seemed to epitomise the brand s values. It featured an unfortunate truck driver whose vehicle was dangling, Italian Job-style, over a precipice.

 

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