Search results for "Direct Marketing"

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TV trading: is SOCI outdated?

17 Nov 2011 | by Alasdair Reid

's health." However, direct marketing clients don't see the question in quite the same way as mainstream ...

Strong balance sheets leave the top Private Plums in a profitable position

17 Nov 2011 | by Bob Willott

Plum 67 (54) The Direct Marketing Group - 1 Plum 68 (37) Lawton Communications ...

Is a single trade body a good idea?

10 Nov 2011 | by John Tylee

the controversy over "junk mail", merged to form the Direct Marketing Association. However, efforts ...

The failed suit who became an adland institution

10 Nov 2011

direct marketing - a period of about one or two years when if you went to conferences ... I remember ...

How can agencies crack the puzzle of ad integration?

08 Sep 2011 | by Matt Williams

brand's decision to only review the advertising element and retain the direct marketing work with Rapp ...

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

07 Sep 2011 | by Giles Hedger, group chief strategy officer, Leo Burnett

Secure Key, it crystallises a well-orchestrated campaign of direct marketing. To non-customers ...

School Reports 2011: EHS 4D GROUP

05 Sep 2011 | by Staff

the digitisation of the direct marketing industry....Retail direct marketing account for the fourth time. With its new strong focus on digital, the agency ...

School Reports 2011: Proximity London

05 Sep 2011 | by Staff

Proximity London finished 2010 on a high by landing the coveted £50 million Lloyds TSB direct...the agency to set up a new offering backed by The Direct Marketing Group. After strong year for ...

School Reports 2011: Wunderman

05 Sep 2011 | by Staff

In the past, Wunderman has enjoyed a high profile in the direct marketing industry - particularly

School Reports 2011: Meteorite

05 Sep 2011 | by Staff

marries strong social media and digital capabilities with traditional direct marketing expertise.

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