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School Reports 2013: Publicis Chemistry

consolidated its direct marketing business into Publicis Chemistry (which had worked for Orange) after a pitch ...

School Reports 2013: Rapp

for Dulux and the Barclays consolidated 12 million direct marketing account, with both brands ...

School Reports 2013: MBA

proved adept at direct marketing, brand advertising and communications via new channels. While this is ...

Introduction

include online display advertising spend. Direct marketing such as direct mail is not included, hence the ...

Brands on alert: six things you need to know about draconian new EU data rules

Direct Marketing Association (DMA), has been lobbying Brussels to dilute its stipulations, in particular ...

Women of today

executive, OgilvyOne EAME; chairman, OgilvyOne UK King helped to build the best direct marketing agency in ...

Independent agencies' growth bears fruit

previously known as Millennium Marketing and Communications Group, and then as The Direct Marketing Group. In ...

Cruickshank's no-nonsense style comes to Wunderman

and become a successful chief executive of its direct marketing sister agency, Lida. However, while ...

Direct delivers the big brand promise consumers desire

In an age when ad agencies are no longer enough, direct marketing shows that it is not just about...nature of the change we have seen. Something that is true of Lida, but I also think of the direct ...

The UK remains a leader in honest, decent advertising

technically unfeasible "right to be forgotten" online are successful, the UK s 7 billion direct marketing ...

 

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