Obama vs Romney: The email face-off
01 Nov 2012 | by Staff
version of an article that first ran in Direct Marketing News ...
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Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Direct Marketing Association (DMA), has been lobbying Brussels to dilute its stipulations, in particular ...
Government marketing: Decoding the coalition's new strategy
14 Sep 2012 | by Gemma Charles
, as the process began some years ago, pioneered by Marc Michaels, the former COI director of direct ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
director. During that period the AA has focused on service quality and communicating through direct ...
Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind
07 Sep 2011 | by Giles Hedger, group chief strategy officer, Leo Burnett
Secure Key, it crystallises a well-orchestrated campaign of direct marketing. To non-customers ...
Print DM seeks a digital future
20 May 2011 | by Alex Brownsell
In the oft-criticised world of paper-based direct marketing, genuine innovation has been hard to ...
Social media: the ownership battle between marketing, PR and customer relations
24 Mar 2011 | by Andrew McCormick
about it as they would a direct marketing channel - how many leads do you get for the amount of ...
Beware the ripple effect
08 Jun 2010 | by Alex Brownsell
competitor may be the perfect time to use direct marketing techniques to reassure and strengthen ...
Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
Hare, client services director at direct marketing agency Gyro:HSR, which handles the Flying Club ...
Labour discusses marketing at annual conference
06 Oct 2009 | by Gemma Charles
direct marketing bankrolled by billionaire donor Lord Ashcroft, her party could not call on such ...
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