Analysis: Profit margins dampen digital's rise
31 Dec 2006 | by Danielle Long
advertising, direct marketing and media planning, all of which recorded higher profits, with the exception of ...
need to optimise both to achieve maximum results, said Heather Lloyd-Martin, chair of the Direct ...
advertising, direct marketing and media planning, all of which recorded higher profits, with the exception of ...
Publicis Groupe is set to acquire American digital and direct marketing firm Digitas Inc in a deal
LONDON - Publicis Groupe is to acquire US digital and direct marketing company Digitas, owner of
frustrations will have a new outlet to do so, following the launch of an online forum by the IPA Direct
Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close ...
Single-malt whisky brand Glenfiddich has hired direct marketing specialist Claydon Heeley and media
assignments that began in October. The review spans the body's advertising, direct marketing, media planning ...
Marketing's choice for Direct Marketing Agency of the Year for 2006 has grown over the past 12 ...
to oversee its direct marketing division, while George Nimeh, formerly a client at Red Bull and ...