Search results for "Direct Marketing"

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Big Data: Moving beyond the hyperbole

13 Feb 2013 | by David Benady

delivering ever-increasing sources of data. The direct marketing industry has been dealing with data for ...

Forward Thinking: Interview - Kiddicare's multichannel masterplan

23 Jan 2013 | by Jane Bainbridge

expects to expand its traditional direct marketing efforts in the future. 'We've done invitations to store ...

Unilever's Jon Goldstone: A great brand can't stand for 'cheap'

17 Jan 2013 | by Jane Bainbridge

the coming year? According to Ebiquity, Unilever's above-the-line adspend and direct marketing ...

The Year Ahead For...Direct marketing

10 Jan 2013

return to a central question namely, what is the fundamental role of direct marketing? Here, the answer ...

Direct Agency of the Year: OgilvyOne

13 Dec 2012

. The agency won the biggest direct marketing pitch of the year, scooping the highly sought-after 50 ...

Top 10 CEOs

13 Dec 2012

as the executive creative director and has ensured that Lida, the direct marketing shop that she ran ...

Top 20 creative directors

13 Dec 2012

agency landing the consolidated Barclays direct marketing account. 20. Daniel Bonner Bonner built a ...

Talent: Fortune favours the brave in the new marketing world

22 Nov 2012 | by David Benady

customer. There's channel convergence, but customers don't see you in silos of direct marketing, online or ...

EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals

20 Sep 2012 | by Matthew Chapman

activity, Stead is expanding his marketing team from 100 to 120 people and hiring a new head of direct ...

Pitch Update

13 Sep 2012

direct marketing review on hold for a month. The BMW-owned brand has yet to shortlist agencies in the ...

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