to remove filtersFT promotion highlights high-value audience appeal
05 May 2009 | by Sara Kimberley
media toolkit at ft.com/advertising. The direct marketing campaign handled by Touch DDB and DDB London ...
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Economist continues iconic poster work
03 Jun 2010 | by Mark Banham
communications plan that will include digital executions, an online widget and direct marketing collateral. A ...
Doritos goes down the DIY route
11 Mar 2009 | by Staff
what Doritos' communications should be like. Activity First, we used creative press, direct ...
The next big thing? It's all about the ultimate in self-service
10 Feb 2009 | by Richard Eyre
direct marketing to personalised engagement with individuals self-defined as customers. We pundits can ...
Executives' personal knowledge governs key decisions
03 Feb 2009 | by Staff
Advertising (17%) and direct marketing (21%) are cited as the least important sources of
Mobile campaign reaches dance music fans
27 Jan 2009 | by Christopher Spencer
direct marketing mobile campaign using multimedia messaging service would prove most effective. We ...
Media Week Essay - Direct Marketing
09 Dec 2008 | by Antony Miller
consider the power of physical direct marketing in a digital world. Mail is the only medium that can ...
Could targeted TV ads damage the TV spot?
02 Dec 2008 | by Staff
questionnaire". However, it may be much harder to achieve the granularity sought by the direct marketing ...
Young People - A fine balance
02 Dec 2008 | by Sarah Crawley-Boevey
Code of Advertising, Sales Promotion and Direct Marketing) offers a regulatory framework of what is ...
Planet Media - the major developments of the week
18 Nov 2008 | by Staff
direct marketing officer. Simon Tray has been appointed chief financial officer of MediaCom Worldwide ...
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