Search results for "Direct Marketing"

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Tesco aims to create London-based 'digital campus'

26 Apr 2013 | by Matthew Chapman

business. Matt Atkinson, Tesco's chief marketing officer, who previously led direct marketing agency EHS 4 ...

Obama's CTO says marketers will drive the future of technology

22 Apr 2013 | by Nicola Kemp

Speaking ahead of the Direct Marketing Association s Technology Summit later this month, Reed said ...

EU postpones crucial vote on European-wide data regulation law

18 Apr 2013 | by Matthew Chapman

Businesses and Direct Marketing Association (DMA), signed an open letter to ministers, warning them that the ...

Is Facebook guilty of 'trivialising' social engagement? The Marketing Society Forum

21 Mar 2013

direct marketing business; a great introduction to the world of 'junk' communication. Now, everything has ...

Microsoft board 'does not care' about number of Facebook likes

13 Mar 2013 | by Matthew Chapman

Speaking at the Direct Marketing Association (DMA) Integration Summit yesterday, Snare argued that ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

Direct Marketing Association (DMA), has been lobbying Brussels to dilute its stipulations, in particular ...

Cheeky Bingo unveils TV campaign and revamped sponsorship idents

25 Feb 2013 | by Gemma Charles

rather be playing bingo. Over the year, Cheeky Bingo will also roll out social media and direct ...

Big Data: Moving beyond the hyperbole

13 Feb 2013 | by David Benady

delivering ever-increasing sources of data. The direct marketing industry has been dealing with data for ...

Forward Thinking: Interview - Kiddicare's multichannel masterplan

23 Jan 2013 | by Jane Bainbridge

expects to expand its traditional direct marketing efforts in the future. 'We've done invitations to store ...

Unilever's Jon Goldstone: A great brand can't stand for 'cheap'

17 Jan 2013 | by Jane Bainbridge

the coming year? According to Ebiquity, Unilever's above-the-line adspend and direct marketing ...

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