HSBC calls review of UK retail direct marketing business
18 Apr 2013 | by Sara Kimberley
HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to
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Direct marketing 'absorbed into bloodstream' of advertising, says Rory Sutherland
31 May 2013 | by Magda Ibrahim
Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the
Philips launches direct marketing contest
24 Jan 2013 | by Sara Kimberley
Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.
Direct marketing trio launch Soul
08 Nov 2012 | by Sara Kimberley
former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.
Is quality of direct marketing falling?
01 Nov 2012
years of sounding patronising and arrogant about direct marketing while displaying limited knowledge of ...
Co-op seeks shop for £3m direct marketing
27 Sep 2012 | by Sara Kimberley
The Co-operative Group is seeking an agency to handle its £3 million direct marketing account.
Special Report: Direct marketing
20 Jul 2012 | by David Benady
other forms of advertising. Chris Bibby, direct marketing director at Virgin Media, says the business ...
Royal Mail unveils direct marketing facility MarketReach
09 Jul 2012 | by Alex Brownsell
The Royal Mail is expanding its business with the launch of its own direct marketing services...The government-owned postal service will provide both brands and agencies with a range of direct ...
Direct marketing charitable fund names first four beneficiaries
06 Jul 2012 | by Matthew Chapman
The DM Foundation, a fund aimed at developing the direct marketing industry, has named the first...winning initiatives include a new direct marketing (DM) qualification by The Institute of Fundraising; a ...
Direct Marketing Association launches Search Council
26 Jun 2012 | by Sarah Shearman
The Direct Marketing Association (DMA) is launching a Search Council to recognise the crossover of...in their own right. It will also promote the integration of search into direct marketing campaigns ...
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