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Arif Durrani: Embracing digital as standard

Ahead of IAB Engage 2012 tomorrow, and what promises to be another timely digital romp, I've been...Those of us working in digital, and surely that s now everyone, find ourselves at an interesting ... Nast s Queen of print, Vogue, sits its digital team next to its monthly print operation , as it did ... . Digital natives have grown with the internet, where content is currency and lives are planned via social ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... ' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... not agree, but British brands put digital to work where it counts - growing profitable businesses ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.

What marketers can learn from Generation Y

Paid internships are a great way to inject the wisdom of digital natives into a business, writes

Arif Durrani: Google's Squared is another welcome media boost

recruitment drive . And, this week, there was the launch of Google s "mentorship and digital skills ... , Squared is a free, six-week scheme designed to plug the digital skills gap between graduates ... is that, through intensive digital immersion, graduates are offered a "deep dive into up ...

Arif Durrani: Could an embattled Guardian resurrect Project Alesia?

on the industry s ability to adapt and progress in the digital age. Experiences and insights are seldom shared ... , with one digital gatekeeper to avoid conceding 30% of sales to Apple. It seems reasonable, before you ... of rival newspaper and magazine publishers, and make it available across all digital platforms, including ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Big data without the human touch means big waste

of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

Should marketers try to protect brands beyond the transaction? The Marketing Society Forum

- Ash Amrite, Head of digital, DLKW Lowe But not like this. Brands are no longer 'owned ...

Marketers need to broaden their horizons to achieve greatness

that are altogether grittier. Accountability is mission-critical. The digital thunder-cloud has saturated every ...

 

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