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Publishing and the digital transition: are newspapers failing to keep up?

vu in absorbing yet more restructures focused around "digital". Is the press failing to adapt fast...that they understand the opportunities as well as the threats posed by digital and that they re up for the challenges ... years but they ve been at it again recently, unveiling new digital restructuring initiatives. First ... to move more resources from print to digital changes that the editor, Lionel Barber, hopes will make ...

Does DAB remain the future of radio?

It's not just analogue radio but other digital technologies that could stunt the growth of DAB...will have digital radio fitted as standard from next month. Ford Ennals, the chief ex ecutive of Digital ... , it remains something of a sore point. Lord Carter s Digital Britain report, published in June 2009 ... dropped following a back-lash from some quarters of the industry in the Digital Economy Bill ...

Arif Durrani: Sports marketing specialists cash in on London 2012

market or sluggish wider economy, but there's one thriving part of UK plc set to post double-digit gains

Brands on alert: six things you need to know about draconian new EU data rules

-president Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and social ... . 2. A legal redefinition of personal data will affect digital marketing in particular. 'If an IP ... Communications Regulations to recognise implied, rather than explicit, consent. Ronnie Brown, group digital ...

All About ... The EU Cookie Law

those same consumers have an insatiable appetite for digital content and services that are paid ... information on a consumer's device. Therefore, it affects just about everyone operating in the digital ... the progress of the UK's digital economy, the world's leading internet economy, according to a recent Boston ...

Marketing salary survey 2012: are you being paid enough?

their traditional skills with the kind of digital skills that can stretch marketing budgets further are in demand ... not be all they seem. 'When you've hired "digital specialists" you often realise they learned their skills ... 't digital; it's understanding consumers.' Marketers are stepping up to the plate and developing new ...

Creighton maps out a new era for Mindshare

experience as the managing director of the digital pioneer i-level has helped cultivate a "tech" approach ... someone else is looking at the digital creative strategy, and the client is left to tie it all together ...

Is Zenith report too gloomy?

in embracing the digital future of advertising. We expect internet advertising to account for 36 per cent of ad ... such as the Telegraph are looking to grow the digital sides of their businesses too. He says: "We have focused ...

Arif Durrani: C4's Paralympics fails to register with young adults

mainly from BBC1, BBC2 and digital multi-channels. Interestingly, ITV1 s audience share was barely ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

your 'moment' 'Don't jump on the bandwagon for the sake of it,' warns Mobbie Nazir, head of digital ...

 

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