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STOP PRESS

21 May 1998 | by DANNY ROGERS

. British Digital Broadcasting (BDB) is working with Wolff Olins on its branding strategy prior to the launch of its digital TV. The agency has also won the account for rival British Interactive ...

DIRECT MARKETING: Delivering the goods - New technology looks set to create a huge demand for grocery home shopping services, giving food retailers a massive logistical headache. Robert Gray reports

21 May 1998 | by ROBERT GRAY

on the Web may be just a taster of what is to come. It is the impending birth of digital TV that could well open the floodgates. If digital TV delivers easy-to-use interactive technology that is readily ... are already beginning to see what will happen. The beta test for digital TV is the Internet. Orders ...

 

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