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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
Drinkaware, the alcohol-awareness charity, is reviewing its digital account as it looks to change...used digital agencies on a project-by-project basis, including Enable Interactive and 23red. Its ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
ActionAid is looking for a digital agency to handle its £1.1m two-year donor acquisition contract ....The contract will consolidate the charity's existing digital acquisition marketing into one account. ActionAid currently works with Minute Steak (part of Steak), Online Media Group, TradeDoubler ... by the review. The charity will experiment with digital in 2011, before the launch of its five-year strategy ...
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
Breakthrough Breast Cancer has appointed a digital expert from the private sector to help...Louise Foglia joins in the newly created role of head of PR and new media, following a restructure of the charity's communications department earlier this year. Foglia was previously a director at digital PR ... traditional and digital PR skills, and to play an integral role in the creation of a genuinely integrated ...
Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ... . Mark Read, director of strategy and chief executive of WPP Digital, said: "Blue State Digital ...
Digital UK, the organisation responsible for leading the country's switchover from analogue...'s advertising activity across TV, radio, press, outdoor, digital and ambient. Media spend is dependent on the number of people involved in each switchover campaign and has been set between 18 and 26m by Digital UK to August 2012. The appointed agency will work alongside Digital UK's existing retained non-media agencies ...
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