25 Jun 2010
| by Ivan Skoric, TSL Digital
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier.
With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
25 Jun 2010
| by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ...
for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ...
) at a business' heart.
So we say: "Death to digital, all hail marketing."
In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ...
chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ...
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
25 Jun 2010
| by Suzanne Bidlake, associate editor (reports)
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper.
Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know.
Digital ...
lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ...
will benefit from digital technology and trends present and future.
Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
and Clear Channel's digital roadside displays in London....will be incorporated into the digital ads as the campaign progresses. Donations can be made by texting the word 'home ...
it on to the Government's creative framework, while agencies such as DraftFCB and TMW are on the digital roster.....
The digital roster is thought to include Bray Leino, DraftFCB, Indicia, BSS, TMW and Twentysix.
A ...
01 Mar 2011
| by Ed Owen
Wieden+Kennedy has developed a campaign called 'Show off your label' to support Fairtrade Fortnight, which started yesterday.
15 Sep 2011
| by Ariane Osman
Digital UK, the body charged with leading the switch from analogue to digital TV, is rolling out..., Digital UK is running a 6m TV, radio, local press and online advertising campaign.
A TV ad features a female viewer who is unaware of the switch to digital. The character's TV stops working during a favourite programme, so she visits Digital UK's brand mascot, Digit Al, to ask whether she can watch his TV ...
LONDON - The Museum of London has appointed Brothers and Sisters to handle a digital campaign...and interactive exhibits that illustrate the life of London and its people. Brothers and Sisters' digital work ...