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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
Wieden+Kennedy has developed a campaign called 'Show off your label' to support Fairtrade Fortnight, which started yesterday.
Bartle Bogle Hegarty (BBH) has released a powerful digital campaign for Refuge featuring make
In the last of four videos being broadcast this week, Publicis Modem's client services director Benoit Cacheux explains why digital agencies are best placed to create the big campaign idea. The videos are part of PRWeek s The Big Idea project run in collaboration with the NSPCC. The project tests how well ...
LONDON - WWF-UK has launched a digital poster campaign highlighting today's banning of a..., will run every six minutes on the station's 48 sheet transvision digital screen. It is targeted at people ...
Crisis, the homeless charity, is hoping to raise £600,000 by targeting businesses via a digital.... Those businesses that use the digital platform will be publicly thanked in ads running ... people, but there are also environment benefits as they are entirely digital." The charity claims ...
Controlling communications used to mean controlling the agenda until digital changed all.... Controlling the comms meant controlling the agenda. Until digital came along and changed everything. The point ... instance. It will be digital product. Don't just inspire people to be better sportsmen and women. Help them, digitally. Pharma companies can now deliver tools and platforms that help manage disease through ...
at the heart of our digital future...clients not to focus on TV. I can already hear the cries of "Judas" among my fellow digital folk ... of the most dynamic and exciting areas of the digital business. Bear with me. First, TV's demise has been ... Canoe to roll out an addressable digital TV platform. Best Buy is pimping LG internet-enabled TVs ...
