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Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas...in Facebook, signing a global ad partnership , which will see the two companies collaborate on digital ...
Digital UK, the body charged with leading the switch from analogue to digital TV, is rolling out..., Digital UK is running a 6m TV, radio, local press and online advertising campaign. A TV ad features a female viewer who is unaware of the switch to digital. The character's TV stops working during a favourite programme, so she visits Digital UK's brand mascot, Digit Al, to ask whether she can watch his TV ...
The financial services brand, which recently launched a new visual identity , has launched print and digital ads to promote a competition that asks consumers whether they would rather win a short break this year, or a "holiday of a lifetime" in five years' time. When arriving at the co-branded microsite ...
Radisson Edwardian, the hotel group, has partnered with Foursquare and Facebook to launch a digital...The scheme, created by digital agency I Spy, is called "Check-in, check out later" and allows consumers to check out of their hotel room two hours after the normal time. Consumers can check-in to one of 12 Radisson Edwardian hotels in Manchester and London through Facebook Places and Foursquare. Once ...
and above" the level of digital engagement seen on other digital ad platforms....officer at Absolute Radio, said the Tap-Through Rate (TTR) for iAds was 70%-80% higher than other digital ... this eclipsed other platforms that offer ads over digital platforms. "If you look at Google, YouTube ... are more than two times as likely to generate engagement than mainstream digital ads. "For us, 0 ...
Jaguar has signed a six figure 12-month deal to sponsor digital radio station Planet Rock's sports
We7, the digital music service, is making its television debut with a marketing campaign to attract...with Dancing Aardvarks, is being supported with digital ads. In September We7 relaunched to become more ... the service faces heightened competition in the digital music space and it has chosen to differentiate ...
Diageo has unveiled a £2m festive ad and digital campaign to drive sales of Guinness for both...A campaign running across TV, pub TV and digital channels focuses on the liquid surging into a glass over a soundtrack of the Christmas classic "I m dreaming of a white Christmas", before ending ... : "Celebrate this Christmas with a Guinness". Targeting the ever-growing digital market, an interactive ...
digital campaign with staying power?...content division. Hodge says the campaign aimed to enhance Virgin Atlantic's digital offering ... , but believes that boosting its marketing budget across a variety of channels, including digital, is key ...
campaign to reposition the brand as a digital service.
