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confusion as the government waits to make the digital switchover, writes Mark Sutherland....Digital radio presents a major opportunity to brands as smartphone penetration increases ... .5% of radio listening came via digital platforms, according to Rajar figures, the highest percentage to date. While the government will not finalise a date for a digital switchover until the medium accounts ...
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies constantly have to experiment and innovate to stay ahead of the curve. More than this, digital agencies need ... departments more digitally savvy than ever before, digital agencies have to work hard to stay ahead ...
to the Direct Marketing Association's Digital Tracker. Yet the challenge facing marketers will continue ... behaviour like never before. So over the next decade a real digital divide will emerge between brands ...
rather than a threat. Andrew Walmsley is a digital pluralist 30 SECONDS ON ... Google ...
Marketing directors don't need to be experts in everything, but a lack of digital understanding...The fragmentation of digital marketing, combined with cuts in training budgets, is creating a serious digital skills gap. As the 'go-to' person in organisations seeking to keep pace with digital ... shortages in digital marketing by providing up-to-date, industry-recognised knowledge. 'The moment we ...
and digital media at luxury fashion brand Coach, says consumers are becoming more confident about buying ... partner and innovation director at digital agency Work Club, argues that it is in the best interests ...
Digital piracy and ecommerce sites selling counterfeit goods are costing the UK £10m annually...of 91 sites, either to commit digital piracy or sell counterfeit products. Brand categories include ... and footwear. MarkMonitor identified 43 sites committing digital piracy, which includes the illegal ... counterfeit goods and commit digital piracy pose problems including "lost revenue and risks to public health ...
Manchester City is ramping up its digital offensive ahead of the start of the Premiership football...of ventures driven through by the club's head of digital Richard Ayres, a former Trinity Mirror executive ... '. Other ventures include the introduction of a new digital membership scheme for season ticket holders ...
With an increasing number of platforms vying for a slice of digital marketing budgets, Marketing...global digital marketing report from Efficient Frontier, shows that Facebook advertising is set to grow ... and Facebook, other digital platforms can also offer valuable returns. 'We've had successful relationships ... of digital and social media optimisation agency Efficient Frontier . 'It's like setting up a call centre,' he ...
Relentless Energy Drink, the Coca-Cola owned brand, is to break a cinema ad tomorrow featuring a new strapline, 'No half measures', and linked to exclusive online content.
