) to launch an eCRM programme and digital magazine....and inspiration to the growing number of customers who interact with Habitat online. The digital newsletter ...
17 Feb 2009
| by Staff
LONDON - Audi has invited four agencies to pitch for a digital marketing brief that includes...Reading Room, Grand Union, Golley Slater and Avenue A | Razorfish will compete for the business. The car manufacturer is planning to develop its online presence through a range of digital social media tools; BBH will handle the general brand strategy for Audi online. Audi moved its digital ad business ...
from Setanta, is understood to be looking for a digital agency to handle a UK-specific brief.
LONDON - Mywardrobe.com, a luxury fashion online retailer, is bolstering its marketing efforts
to drive traffic and customer acquisition.
Vauxhall and Ford are supporting the push for digital radio in cars by 2013, as part...radios sold in the UK by the end of 2013 should be digital, similar to legislation already introduced in France. The Digital Radio Development Bureau said car manufacturers in the UK have expressed support ...
to digital. Both Vauxhall and Ford already offer DAB in some car models. The Digital Britain report sets ...
LONDON - Digital UK has called a review of its £4m advertising account, currently held by Abbott...-year extension should this be required. Digital UK is a not-for-profit organisation responsible for leading the digital TV switchover, which was launched in September 2005. AMV/BBDO will re-pitch for the account. ...
16 Feb 2009
| by Fiona Ramsay
LONDON - British Gas is reviewing its digital agency arrangements, putting the digital work...handed its digital account to OgilvyOne in 2007, in a move that consolidated the bulk of the company ...
to strategy and commercial director. OgilvyOne has worked on digital projects for British Gas as it stepped ...
being selected as the company's sole digital agency in March 2006, but continued working on elements ...
20 Jan 2009
| by Fiona Ramsay
LONDON - Procter & Gamble is to consolidate its global digital roster in a bid to cut costs..... The global digital roster was set up in 2006 ahead of digital projects. Last May P G announced that it would be rolling out a global digital strategy to promote its Head Shoulders shampoo brand through a series ...
LONDON - Spar, the convenience store chain, has hired two agencies within the Digital Marketing...'s digital marketing plans. GraphicoDMG's remit will include web design and build; InboxDMG will supply digital communi cations, including virals and e-CRM. The agencies have also been tasked with developing ...
for the roll-out of specific digital projects. Spar, which employs 50,000 people, said it plans to use its ...
of its digital account....-fareast-language:#0400;
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Barnardo's is inviting Agency Republic, Dare Digital and Poke to a three-way pitch to become its lead specialist digital agency. The appointed agency will be asked to help Barnardo's develop its overall digital response as well as work alongside Bartle Bogle ...