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For brand owners, the digital agency marketplace is getting somewhat confusing. The rise ... -called traditional agencies have been hoovering up digital talent to ensure that, as more money goes toward online ... , then, is finding the most effective way to organise their digital activity as it increases ...
Continuing economic uncertainty and shifting client demands are spurring digital agencies...As we all know, consumers' appetite for digital content, products and services is insatiable. This, of course, is very good news for digital marketing agencies. Digital, in fact, has become a critical medium ... % and 20% respectively, but many other agencies - including AKQA and Digital Marketing Group - reported a ...
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its...It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies constantly have to experiment and innovate to stay ahead of the curve. More than this, digital agencies need ... departments more digitally savvy than ever before, digital agencies have to work hard to stay ahead ...
to the Direct Marketing Association's Digital Tracker. Yet the challenge facing marketers will continue ... behaviour like never before. So over the next decade a real digital divide will emerge between brands ...
to running dedicated events aimed at them. Digital agencies, PR companies and specialist social media ... at digital and direct agency LIDA, says that there are more than 100m blogs online. Many, then, are likely ... on digital media platforms, such as a blog, it's seen as something different and experimental and they still ...
digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job ... campaigns might begin to look indulgent. With digital marketing starting to provide greater returns ... of digital specialists is part of the changing dynamic in marketing, according to recruitment consultant ...
Marketing's Digital Agency of the Year has had a storming 12 months, defying the recessionary gloom...'s Digital Agency of the Year accolade for a second successive year. The judges felt that the agency ... credentials to make it a sure-fire winner. On the whole, 2010 was far from a vintage year for digital ... against this backdrop, focusing on creating strategies fit for the digital world rather than simply ...
With an increasing number of platforms vying for a slice of digital marketing budgets, Marketing...global digital marketing report from Efficient Frontier, shows that Facebook advertising is set to grow ... and Facebook, other digital platforms can also offer valuable returns. 'We've had successful relationships ... of digital and social media optimisation agency Efficient Frontier . 'It's like setting up a call centre,' he ...
Marketing's Digital Agency of the Year 2011. Led by former Agency Republic chief executive Martin Brooks, Work Club has prevailed, due in large part to its recognition that cutting-edge creative digital work ... clever, innovative and engaging campaigns. Against the backdrop of longer-established digital agencies ...
