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Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its...It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...
digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job ... campaigns might begin to look indulgent. With digital marketing starting to provide greater returns ... of digital specialists is part of the changing dynamic in marketing, according to recruitment consultant ...
LONDON - Procter & Gamble is to consolidate its global digital roster in a bid to cut costs..... The global digital roster was set up in 2006 ahead of digital projects. Last May P G announced that it would be rolling out a global digital strategy to promote its Head Shoulders shampoo brand through a series ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
Diageo has revamped its Guinness Storehouse to create an "immersive digital brand experience...brand on Facebook. The new digital space - situated on the fourth floor of the brewery building ... world experience of tourists in the Storehouse with the wider digital world." Roberts added ...
Heinz has appointed Haygarth to handle digital advertising for its baby food range following a
Tiger Beer is launching a digitally led campaign that centres on exclusive events and offers.
Relentless Energy Drink, the Coca-Cola owned brand, is to break a cinema ad tomorrow featuring a new strapline, 'No half measures', and linked to exclusive online content.
Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady....The summer riots provided an unexpected boost for digital billboards. Police in Birmingham and Manchester hired vans bearing giant digital screens showing CCTV images of people who had run amok ... delighted'. Picking up pace A more general appraisal of the sector reveals that digital outdoor ...
LONDON - Restaurant chain Ask has appointed The Brandbean to overhaul its digital presence....The marketing consultancy has been tasked with relaunching the brands website, as well as handling digital communications and social media activity, all of which rolls out in May. In a traditionally ... the value of digital marketing and feel that the new web site can be designed in such a way to give guests ...
