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digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job ... campaigns might begin to look indulgent. With digital marketing starting to provide greater returns ... of digital specialists is part of the changing dynamic in marketing, according to recruitment consultant ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
Nando's is upping its digital credentials by appointing a head of digital, Jonathan Hopkins, who...Hopkins has more than 10 years' experience across digital. At Shed, he worked in partnership ... , Hopkins was senior creative and digital consultant at Bite Communications, where he worked with clients ... digital credentials by growing the division and expand its overall UK marketing team, which numbers around ...
McDonald's is looking to hire its first UK head of digital in an attempt to improve its in..., in partnership with Visa. According to sources, the head of digital will play a key role in marketing McDonald s digital inno-vations, working alongside its UK marketing director, Alistair Macrow. McDonald s declined ...
Gourmet Burger Kitchen, the independent restaurant chain, is launching a digital customer loyalty...chain appointed Nonsense to handle its digital marketing and social media account, as it looked to move ...
The digital campaign aims to capitalise on a surge in demand for pizza delivery fuelled by more people being glued to the sofa during ITV s hit talent show 'The X Factor'. Pizza Hut's New York ... for Action" campaign tie-in to 'The A-Team' movie, produced by digital marketing agency Blue Barracuda ...
% leap in online sales aided by low-cost digital marketing....more than 75% of their orders online. The company also flagged up its digital marketing strategy ...
TV, outdoor, digital and point-of-sale. The TV ad, in 20- and 30-second formats, will show Mr ... digital channels, with a YouTube homepage takeover and updates on its McDonald's UK Facebook page. Media and digital ads were bought by OMD. ...
LONDON - McDonald's has unveiled a fresh sign concept at Piccadilly Circus, aimed at encouraging visitors to take pictures against the back-drop of the iconic outdoor site, which is seen by an estimated 1.1m people a week.
and its biggest investment in digital activity to date....-store and is the brand's biggest digital push to date. It follows the brand s first TV campaign two years ago featuring ...
