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3M is launching a digital-focused integrated marketing campaign to promote its Scotch Pop-Up Tape...to win prizes, such as Kodak digital picture frames and iPod Shuffles. The digital campaign is being ... for digital to play a key part in the campaign." The campaign comprises two stages: "Say it with care ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
Rivalry with Coke has taken a back seat as PepsiCo focuses on the next big thing in digital...and Coca-Cola. It might come as a surprise, therefore, that Bonin Bough, global director of digital ... what that future will bring to consumers in the fast-moving digital sphere. This month, it has ... technology social media and community-based marketing, mobile marketing, location-based technology, digital ...
The coffee chain is using its new Digital Network to differentiate itself from otherwise similar...2 where vouchers would be sent to the phones of passers-by. The Starbucks Digital Network (SDN ... Walmsley is a digital pluralist 30 SECONDS ON ... STARBUCKS' ENTERTAINMENT SIDELINES - Starbucks ...
to come by. With digital marketing spend in the ascendancy, Royal Mail, which depends heavily on brands ... of the medium. Its 'digital watermarking' service enables smartphone users to take a photo of a mail pack ... for digital watermarking. Developed by software maker Digital Space, it aims to take up where Quick Response ...
activity. Digital has given them the capacity to behaviourally target their ads, deliver personalised ... to tap you on the forehead. - Andrew Walmsley is a digital pluralist 30 SECONDS ON ... LEFT ...
to figure out how to eat your lunch, and now they've got the cutlery. Andrew Walmsley is a digital ...
LONDON - eBay has appointed digital agency Essence to its European digital ad account following a
In this data-led era, companies' digital specialists have never been more important to marketers....-managed. The digital revolution has changed all that. For marketers, traditional pain points were their interfaces ... use to manipulate it, are now critical sources of competitive advantage. In this digital age ... nicely; it's a life skill. Andrew Walmsley is a digital pluralist 30 SECONDS ON ... FedEx ...
, PR and digital meet....It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss how brands can deliver memorable customer experiences, at a time when trust in brands is under a harsh ... director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...
