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confusion as the government waits to make the digital switchover, writes Mark Sutherland....Digital radio presents a major opportunity to brands as smartphone penetration increases ... .5% of radio listening came via digital platforms, according to Rajar figures, the highest percentage to date. While the government will not finalise a date for a digital switchover until the medium accounts ...
Marketing directors don't need to be experts in everything, but a lack of digital understanding...The fragmentation of digital marketing, combined with cuts in training budgets, is creating a serious digital skills gap. As the 'go-to' person in organisations seeking to keep pace with digital ... shortages in digital marketing by providing up-to-date, industry-recognised knowledge. 'The moment we ...
Royal Bank of Scotland (RBS) Group is plotting a fresh digital strategy for NatWest, as it looks...The majority state-owned bank's procurement division has contacted several agencies with a view to working on NatWest's digital marketing. It wants agency help to gain more customers online. Glue Isobar currently handles digital marketing for both the RBS and NatWest brands. NatWest's recent ad campaigns ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
MasterCard is to launch a new digital wallet service, which it claims will offer consumers...situation with digital wallets can be confusing for consumers, with lots of cards and mechanisms, and so we want to join it up and open up the eco-system. It is essential we make digital payment as easy as 'chip ...
Barclaycard is to launch a digital reward and offers scheme called Barclaycard Bespoke Offers, six
by texting a giant vending machine or follow it as a compass to find an ATM machine are among the digital...of the possible models that be built. The Digital Box system launched last Autumn. Link This monthly report ...
digital agency following a pitch handled by creative brief. It will be responsible for handling digital ... that the digital work would focus on online customer service, digital campaign management, content distribution ...
Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby ... 's mobile marketing and helping it deliver payments for customers across a range of digital platforms ...
LONDON - Capital One has ditched its direct mail model to make digital a key part of its marketing...Having been the UK's the top mailer five years ago, the credit card and savings company has cut back on direct in favour of digital marketing. It is making paid search a priority, moving its online ... , Capital One said: This decision follows a review of our digital media model. We are looking forward ...
