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Digital report: Better connected

10 Nov 2010 | by Nicola Clark

to running dedicated events aimed at them. Digital agencies, PR companies and specialist social media ... at digital and direct agency LIDA, says that there are more than 100m blogs online. Many, then, are likely ... on digital media platforms, such as a blog, it's seen as something different and experimental and they still ...

Andrew Walmsley on Digital

03 Aug 2011 | by Andrew Walmsley

rather than a threat. Andrew Walmsley is a digital pluralist 30 SECONDS ON ... Google ...

Audi to assign digital brief

17 Feb 2009 | by Staff

LONDON - Audi has invited four agencies to pitch for a digital marketing brief that includes...Reading Room, Grand Union, Golley Slater and Avenue A | Razorfish will compete for the business. The car manufacturer is planning to develop its online presence through a range of digital social media tools; BBH will handle the general brand strategy for Audi online. Audi moved its digital ad business ...

Digital broadcasters in HD battle

30 Mar 2010 | by Alex Brownsell

LONDON - Free-to-air digital broadcasters Freeview and Freesat are to go head to head...Normal 0 0 1 150 679 19 7 1056 11.773 0 0 0 Satellite TV service Freesat will roll out its biggest ad push of the year this week. Running across TV, print, digital and PR, it will target football fans planning to watch this summer's FIFA World Cup in HD. The campaign ...

Filling the digital skills gap

15 Jul 2011 | by Peter Crush

Marketing directors don't need to be experts in everything, but a lack of digital understanding...The fragmentation of digital marketing, combined with cuts in training budgets, is creating a serious digital skills gap. As the 'go-to' person in organisations seeking to keep pace with digital ... shortages in digital marketing by providing up-to-date, industry-recognised knowledge. 'The moment we ...

Death and the digital afterlife

03 Aug 2012 | by Nicola Clark

Brands need to do more to consider how consumers are affected by the 'digital afterlife', and take...with bereavement. The digital footprints we leave on social networks such as Facebook raise myriad questions ... are building our digital legacies every minute of every day, creating what Hans-Peter Brondmo, head of social software and services at Nokia, calls our 'digital souls'. Where once consumers were faced ...

Digital Radio Comes of Age

07 Jul 2010

To say digital radio has taken a long time to build momentum may be an understatement, but now...Despite the hype, digital radio listening has been slow to flourish. Commercial broadcasters have struggled to find ways to make a profit from the platform and numerous digital stations, most notably from the former GCap stable, have gone bust. However, it is overly gloomy to say digital radio has been a false ...

E.ON overhauls digital presence

03 Aug 2012 | by Sarah Shearman

Energy company E.ON has overhauled its digital presence as part of a wider strategy to reset its

ESPN hunts for digital agency

06 Jul 2009 | by Joe Thomas

from Setanta, is understood to be looking for a digital agency to handle a UK-specific brief.

Scotch Tape in digital push

20 Aug 2010 | by Ben Bold

3M is launching a digital-focused integrated marketing campaign to promote its Scotch Pop-Up Tape...to win prizes, such as Kodak digital picture frames and iPod Shuffles. The digital campaign is being ... for digital to play a key part in the campaign." The campaign comprises two stages: "Say it with care ...

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