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Continuing economic uncertainty and shifting client demands are spurring digital agencies...As we all know, consumers' appetite for digital content, products and services is insatiable. This, of course, is very good news for digital marketing agencies. Digital, in fact, has become a critical medium ... % and 20% respectively, but many other agencies - including AKQA and Digital Marketing Group - reported a ...
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies constantly have to experiment and innovate to stay ahead of the curve. More than this, digital agencies need ... departments more digitally savvy than ever before, digital agencies have to work hard to stay ahead ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
Recent acquisitions of digital agencies by big marcomms groups suggest the days of the independent...Two of the most significant deals in digital marketing history were struck this year. In June, the world's biggest advertising group, WPP, snapped up digital agency AKQA for $560m ( 350m), while three months later, rival Publicis Groupe announced it was to acquire independent digital network LBi ...
With digital work now accounting for more than half of many agencies' business, the direct...activity across a range of digital and traditional platforms. It will come as no surprise that digital ... , with revenues close to 30m. More than 50% of the agency's revenue is already derived from digital communications, and Publicis claims it will be ahead of the game in terms of its digital capabilities. Kitcatt ...
Field marketers are using tablets and other digital tools to gather live feedback, which they can...Social media, cloud computing, tablets ... in recent times, field marketing agencies have been getting to grips with the latest technology innovations and digital tools to enable them to engage further ... marketing manager for Digital UK, the digital TV switchover organisation, says it is vital to devise a clear ...
of the direct marketing (DM) and sales promotion (SP) industry. There is a land-grab for digital business ... on the previous year. Digital Marketing Group has also shot up the table, thanks to acquisitions. Next year ... but has expanded its offer to include advertising, digital, DM, design and experiential marketing ...
into the digital arena. The biggest agency in the sector, John Brown, has retained the top spot in the table ... experienced an acceleration of growth in digital work for existing clients, as well as picking up new business ... digital publishing. While customer publishers are pitching against standalone digital agencies, the latter ...
, thanks to the parallel rise of branded content and digital communications, including apps and social ... and there are plenty of markets where no amount of digital communications will alter the importance of a magazine ... , print allows consumers to encounter, enjoy and covet things in a way that a controlled digital search ...
summer of a 'huge (consumer) migration to digital', adding: 'I look at our (digital) investment ... consumers do the rest.' FMCG multinationals' total financial commitment to digital advertising in all its ... of FMCG brands, one question still prevails, which is: do the dollars and pounds they spend on digital ...
