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confusion as the government waits to make the digital switchover, writes Mark Sutherland....Digital radio presents a major opportunity to brands as smartphone penetration increases ... .5% of radio listening came via digital platforms, according to Rajar figures, the highest percentage to date. While the government will not finalise a date for a digital switchover until the medium accounts ...
to the Direct Marketing Association's Digital Tracker. Yet the challenge facing marketers will continue ... behaviour like never before. So over the next decade a real digital divide will emerge between brands ...
to running dedicated events aimed at them. Digital agencies, PR companies and specialist social media ... at digital and direct agency LIDA, says that there are more than 100m blogs online. Many, then, are likely ... on digital media platforms, such as a blog, it's seen as something different and experimental and they still ...
Marketing directors don't need to be experts in everything, but a lack of digital understanding...The fragmentation of digital marketing, combined with cuts in training budgets, is creating a serious digital skills gap. As the 'go-to' person in organisations seeking to keep pace with digital ... shortages in digital marketing by providing up-to-date, industry-recognised knowledge. 'The moment we ...
To say digital radio has taken a long time to build momentum may be an understatement, but now...Despite the hype, digital radio listening has been slow to flourish. Commercial broadcasters have struggled to find ways to make a profit from the platform and numerous digital stations, most notably from the former GCap stable, have gone bust. However, it is overly gloomy to say digital radio has been a false ...
and digital media at luxury fashion brand Coach, says consumers are becoming more confident about buying ... partner and innovation director at digital agency Work Club, argues that it is in the best interests ...
Marketing's Digital Agency of the Year has had a storming 12 months, defying the recessionary gloom...'s Digital Agency of the Year accolade for a second successive year. The judges felt that the agency ... credentials to make it a sure-fire winner. On the whole, 2010 was far from a vintage year for digital ... against this backdrop, focusing on creating strategies fit for the digital world rather than simply ...
Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady....The summer riots provided an unexpected boost for digital billboards. Police in Birmingham and Manchester hired vans bearing giant digital screens showing CCTV images of people who had run amok ... delighted'. Picking up pace A more general appraisal of the sector reveals that digital outdoor ...
Mole was unaware of the digital switchover, on account of living underground, so news of BBC Two...Mktg Hello. Can I speak to someone about the digital switchover? Digital UK Yes, you can ... told that I'm losing coverage of BBC Two. I had no idea any of this was happening. Digital UK Yes ... Freeview box but I've heard people have had trouble converting to digital. Is this something you've had ...
LONDON - Digital UK's marketing director Beth Thoren gives a unique behind the scenes tale...The digital switchover has presented one of the biggest communications and marketing challenges ... by transmitter (the UK has more than 1000), and switching on a higher-powered digital one. Nearly every home ... of social change. Digital UK is the body that was set up to lead the communications campaign and address ...
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