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- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 Olympics. Indeed, CBS recently predicted that it will be the biggest digital event that we ve ever ... of medals, or of sunshine, but one sure thing is that London 2012 will be digitally ubiquitous. Stuart ...
their Facebook friends which cars they want. Audi has also used the power of digital to become the first brand to open a digital showroom , which uses digital presentations to showcase the car, rather than displaying actual cars. There is no doubt that digital will be heavily involved in shaping the future ...
touchpoints. At present the most interesting is each title s digital publication. We have seen a greater emphasis on digital figures after the August ABC period and expect this to continue for the foreseeable future. Digital editions of magazines are not currently included in the headline ABC figure, they re ...
Digital technology is once again breaking down barriers, writes Stephen Gale, sales director...atmosphere, it s easy grasp the scale of investment that has been made in digital out of home technology in recent years. Digital screen technology is increasingly present in our working, travel and leisure ... to combine digital out of home s natural strengths - location, context and visual engagement - with live ...
Brands will not be able to value, protect and exploit their digital assets unless innovative...Digital assets understandably often focus on traditional media such as books, video and music ... and commercial value and, in some cases, have existed in digital form for some time. However there is wider ... collections of electronic files, documents and archives. Then there are the digital incarnations of brand ...
With digital increasingly becoming the primary vehicle of communication between brands...emerging from top educational institutions across a wide range of disciplines in the digital marketing ... innovation - for digital agencies and brands, the age of transformation is upon us. If it s difficult for the world s most forward-thinking digital agencies and production companies to keep up with the pace ...
of the digital TV switchover, writes Guy North, marketing communications director, Freeview....Last week, the Crystal Palace transmitter turned off its analogue signal marking a new era for TV across London and the South East. 2012 is set to be a historical year for TV in the UK, with the completion of digital switchover on 24 October following on from some of the biggest TV moments seen ...
There has been a lot of discussion recently around the future of digital advertising, specifically ... went on to look more closely at the relationship between consumers and digital display, including ... with online media - digital natives if you like - are demonstrating attitudes that are either more open ...
Often born in online communities such as Reddit, 4chan and Tumblr, memes spread to the digital mainstream via platforms such as Facebook. Like most digital trends they move fast, and any brand hoping to use memes in its digital marketing strategy needs to be set up to respond to cultural ideas ...
Media companies must tailor the way they deliver digital content to take into account four...A survey of the media and entertainment market found that with the increasing uptake of digital ... . The Beyond Digital study found that 78% of consumers questioned identified themselves as digital device ... category of respondents who use digital devices to simplify day to day activities. Saul Berman, global ...
